Prohibited Usage of Items

Last updated: 3 months ago

While the Creavies subscription single license lets you use items for a variety of purposes, there are a few restrictions on certain uses. Here’s a brief overview of what you can’t do with downloaded items. For all the details, please take a moment to read the complete license terms.

Summary of Prohibited Usage

No Redistribution of Items, Even With Modifications

Items on Creavies must not be redistributed (whether for free or paid) as stock, in tools or templates, or with source files. You can't redistribute the item on its own or bundled with other items, even with superficial modifications. You cannot make derivatives of fonts or add-ons. Please check our FAQ for more details.

You Cannot Use Items in On-Demand, Made to Order, or Build Yourself Applications

Items on Creavies cannot be offered in on-demand services (e.g., a site where a customer customizes a design of a t-shirt for order). Whether the end result is a digital or physical product, this use is prohibited. Please check our FAQ for more details.

No Use in Merchandising Where the Main Value is the Item Itself

You cannot use an item as merchandise where the main value (such as a t-shirt design) is the item itself. You can use items in merchandising, so long as the item is incorporated into a larger end product and/or is significantly altered.

Items Incorporated Into End-Products Cannot be Extracted or Used Separately

You cannot allow items incorporated into end products to be extracted or used separately from the end product. You must take all reasonable steps to prevent this from happening and inform any client who the project is for of their responsibilities in relation to this.

No Trademark or Service Mark Rights for Items Included Within the End Product

You can't claim trademark or service mark rights for any item which is included in the end product which uses those items. They must be excluded from any trademark or service mark rights for the end product.

One Account = One User: No Sharing of Details or Items

You cannot share your user account details with anyone else, even within the same organization or business. Items installed (such as fonts or add-ons) can only be used by you (the subscriber). You cannot transfer the font or add-on to another user (except in the case of web fonts where different terms apply).

Installation of Items on Two Devices Only & With an Active Subscription

For items which require installation (such as a font or add-on), you are allowed to install each item on up to two of your devices. You must have an active Creavies subscription to install these items.

Items Can Only be Used for Lawful Purposes

You can only use items for lawful purposes. Items must not be used in a material which is offensive, defamatory, pornographic, obscene or demeaning, or promotes discrimination. You can’t use items in a way that creates a fake identity, implies personal endorsement of a product by the person, or is in connection with sensitive subjects.

You Cannot Claim Ownership of an Item, Even When Included in an End Product

The owner of each Item retains ownership. You can’t claim ownership of an Item, even if it has been modified.

Creavies License FAQ

Last updated: 1 month ago

We have tried to make the Creavies License simple and easy to understand; however, there are some common questions we receive about how it applies in certain situations. This article answers some of these questions and is an excellent place to start if you are wondering whether your intended usage of an item is permitted. While we can provide general advice, in all cases you should refer to the full license wording to ensure your specific intended usage is allowed.

General Questions

• What is an Item, End Product, and Project? The Item is what you download from Creavies. The End Product is what you build/create with that item. An item becomes an End Product when you apply skill and effort to create something that is larger in scope and different in nature than the original item unless the item is a template which only requires a customized implementation of the item. The Project is the intended use of the Item.
• What do you mean by 'as-is' use? ‘As-is’ usage means that you cannot simply use an item from Creavies as a complete End Product in its original, downloaded form, with no modifications or only superficial modifications. You must use the item to create an End Product that is larger in scope and different in nature than the original item, requiring an application of skill and effort (note: this does not apply to fonts and add-ons).
• What does an 'on-demand' application mean? Items on Creavies cannot be offered for “on-demand” services. By “on-demand”, we mean any application which allows its end-users to customize a digital or physical product to their specific needs. For example, a site where a customer can customize a t-shirt to their liking using an Creavies image or font, such as being able to change the colour of the t-shirt or add customized text across the image. Please note, that this does not prevent you from creating and selling a t-shirt using an Creavies image or font, provided that you comply with the terms of our license (including registering the End Product) and don’t offer it by an “on-demand” service (i.e., the design and/or t-shirt is unable to be customized).
• What constitutes 'skill and effort'? An Item is not permitted to be used as part of an End Product where the primary component or value of the End Product is the Item itself. When using an Item to create an End Product, a sufficient and meaningful level of skill and effort must be used to incorporate the Item in a manner where it is clear that the primary value of the End Product is based on a combination of audio-visual elements and not just the Item itself. In short - is the audience accessing the End Product specifically for the Item (e.g., for the music, for the specific video, etc.)? Or is the Item one of many elements that support the End Product as a whole? While skill and effort may vary on a case-by-case basis (subject to the nature of the End Product), the below examples may be considered when determining if skill and effort is sufficient and meaningful: You are not permitted to distribute an Item “as-is”, or otherwise make the Item available in its original form with only superficial changes, or minimal changes.
• Scenario A - The Item is a stock video of a moving train
  • What is acceptable? If the Item is incorporated as part of a larger End Product (for example, it is used as a scene in a short film or music video), then provided that the Item has been combined with other Items and/or materials, it would be evident that the sufficient “skill and effort” was used to create the End Product, as the Item appears as just one of many components of that End Product.
  • What is not acceptable? If the Item is simply posted on YouTube with some additional train sound effects and a black and white filter and the video is then labelled “Fast Moving Train”, this would be unlikely to be considered sufficient “skill and effort” for the purposes of using the Item. Adding music, sound effects, or filters would not be enough, as the primary component/value of the End Product would still be the Item itself, as a viewer would likely be clicking on the video to watch the moving train. Note: Even if the video had a different title, the example above would still not be sufficient to claim “skill or effort” if the Item is still the primary component and in its original form or with superficial changes (e.g., adding music, adding a filter, etc.).
• Scenario B - The Item is a piece of ambient music If the Item is a piece of music, the value of the End Product must not be predominantly derived from the music and instead, the value must stem from a combination of the music and other audio-visual elements. If it’s likely that people will click on the video to just listen to the music, it’s likely that the video is in breach of the license terms.
  • What is acceptable? You would be permitted to use the ambient music as a backing track to underscore your guided meditation voiceover recordings and sell a CD of this to your spa customers. The End Product in this instance is a combination of elements that make up one final product, and the music track is not the primary component; the customer is listening to a combination of the music and voiceover to relax.
  • What is not acceptable? You would not be permitted to distribute or broadcast the ambient music as part of a YouTube video where that video is simply a single image or compilation of images with the music overlaid over the visual, with the title “Relaxing Music for Work”. In this instance, the music track would be the primary component as the user is seeking relaxing music to listen to, and the video component is secondary.
• Scenario C - The Item is a presentation template It is assumed that licensing of a presentation template will be for a customer’s specific purpose (e.g., a website, or a business presentation). Therefore, the use of the template would require customization that includes additional content and information relevant to the specific purpose. The original template is not permitted to be made available, distributed, or presented without any changes. For example, a PowerPoint template may have useful graphics or headings for each page (e.g., Step 1, Step 2, Step 3), but it is expected that the presentation will be customized and not presented as-is.
• Scenario D - You have licensed a set of icons If the Item is a set of graphics or icons, these graphics cannot simply be made available for viewing; it must be used as part of a larger project so that it is different in nature to the Item itself. For example:
  • Icons should be used for their specific purpose, as symbols/icons/bullet points to highlight specific sections of content or links. This means they should be incorporated with other content and not be used as a primary, standalone piece of artwork or image.
  • Graphics should be used in a similar manner and incorporated as part of a larger End Product in combination with other content, graphics, and materials.
• You are not permitted to distribute merchandise as an End Product where the Item is the primary value of the End Product This is more clearly addressed in Clause 12 of our License Terms, but to confirm:
  • You cannot print out an image as a poster and sell copies of that poster as the primary value of the poster is the image itself.
  • However, you can print out an image as a book cover and sell copies of that book, as the primary value of the book is from the contents of the book, and not the image.
• If the item I have downloaded has been removed, what happens to my license? Each time you download an item, you get an ongoing license for a single, specified use even if the item you have downloaded and licensed has been removed from our library. You can download a license certificate at any time on the 'My downloads' page. If you would like to read more about the removed items, please navigate here. In the event the item has been removed, you may continue to use the item for a single specified use in accordance with your license terms. It cannot be used for multiple End products.
• Can I continue to use Creavies items in the project they were licensed for after my subscription expires? Yes. Once an item is licensed to a project, you can continue to use that Item in the respective End Product, provided that the End Product is completed before your subscription ends. Once your subscription expires, you will not be able to use that item in any new projects, or make any changes to the End Product you created - but you are covered for the original project you licensed it for, ongoing. Please check our Correct Usage of Items and Prohibited Usage of Items for more details.
• When do I need to complete the End Product? An End Product is completed from the time that you no longer need to apply skill and effort to it; in other words, when it is ‘done’. Your license for the End Product is only valid if you complete it while your subscription is active. You may still use the End Product for its Project use once your subscription ends. The only condition is that the End Product was completed while your subscription was still active.
• Can I use an already downloaded item in the new end project after my subscription expires? As per our terms, you must use items downloaded before your subscription expires. You cannot use an item to create an End Product after this, even if you have downloaded the Item prior to the cancellation. Please check our Correct Usage of Items and Prohibited Usage of Items for more details.

License Application

• Is a translation or new language of an End Product a new End Product? This depends on whether the translation is within the ‘single use’ of the Item that you have registered. For example, releasing a translated website on a new domain would be a new End Product requiring registration (and an active subscription). Providing a new translation within one website and one domain would not be a new End Product requiring registration. Additional translations of the same video do not require multiple registrations of the End Product provided that they are for the same client (if applicable) and within the scope of the project registration you made earlier.
• Can I edit music items I download from Creavies? Yes, you can. However, you cannot release music (even edited) as a music track. It must form a part of a larger project that is not merely a music track. Please check our Correct Usage of Items and Prohibited Usage of Items for more details.
• Can I update a website that was made with a theme, template, or plugin downloaded from Creavies? Yes, you can update the site’s contents after the subscription has expired. However, after your subscription has expired, you will not have access to any updates or downloads for the underlying theme, template, or plugin.
• Are edits or cuts of an existing End Product considered to be a new End Product? Edits or cuts that are a subset of an existing registered End Product do not require re-registration as a new End Product, provided they are for the same client (if applicable) and fall within the scope of the same project registration you made earlier. For example, a 30-second cut of a 2-minute video that was already registered for the same client who wants a shorter video for the same campaign is not a new End Product and does not require further registration.
• Do I need to relicense an item each time I use it? Yes, you do. You need a license for each end project. This ensures contributors are paid for your usage of each asset & you and your clients have the legal right to use the item.
• Can I use an asset from Creavies in a logo? In this instance, the logo itself is considered the End Project. You may use Creavies Item/s to create a logo or you may use a logo template from Creavies provided you comply with our License Terms, including:
  • You cannot use the item (i.e., the asset) for merchandising (although End Products where skill and effort have been applied to incorporate the item into a larger design are not considered merchandising);
  • You cannot claim trademark or service mark rights over the logo created using the Item/s.
  Please check our Correct Usage of Items and Prohibited Usage of Items for more details.
• Do I need to relicense Fonts or Addons each time I use them in a project? No, you do not need to relicense fonts or addons for each project. You only need to register them once for installation on your device. If registering a font or addon to another computer you use, you need to issue a new license for that installation.
• Can I use music items for TV/Broadcast? No, your Creavies subscription does not allow you to use music items for Broadcast use. Pursuant to our license terms, ‘Broadcast’ means:
  • Traditional television or radio broadcast (e.g., terrestrial, cable, or satellite TV, broadcast radio); or
  • Mobile or online substitutes for traditional television or radio broadcast (e.g., mobile TV, IPTV streaming TV or video-on-demand, and streaming radio).
  Your Creavies subscription does allow you to use music items for "independent" films, being a film not for general theatrical or broadcast use. If you would like to use a music item for a broadcast project, you can purchase AudioJungle music items - with a suitable license for such use. Please see the following table which can help you choose the type of license you need.
• Can I use sound effects for TV/Broadcast? Yes, your Creavies subscription does allow you to use sound effects for Broadcast use. Pursuant to our license terms, ‘Broadcast’ means:
  • Traditional television or radio broadcast (e.g., terrestrial, cable, or satellite TV, broadcast radio); or
  • Mobile or online substitutes for traditional television or radio broadcast (e.g., mobile TV, IPTV, streaming TV or video-on-demand, and streaming radio).
  Your Creavies subscription does not allow you to use music items for Broadcast use. More details here.
• Are streaming platforms considered TV/Broadcast? Streaming TV and video-on-demand (e.g., YouTube Live or video available on a streaming platform such as Netflix) are considered broadcast use. Therefore, it is not allowed to use music items under your Creavies subscription on those platforms. However, simply uploading a video to YouTube or an Instagram account is not broadcast and is allowed under your subscription, provided that it is not being streamed live or is available on-demand and behind a paywall, and otherwise complies with the terms of your Creavies license.
• Can I use Creavies items in a SaaS product? So long as the item is only hosted in or on one software product and you are not giving users access to the underlying item (i.e., the item is fully integrated into the End Product), a single license would be all that is needed to use the item within a software or SaaS end product. If you want to use the item in multiple end products, you will need to register it for each software or application the item is used within.
• Can I use Creavies items for online video streaming? Creavies items, other than music items, are eligible for use in online video streaming. Music items are eligible for use on YouTube. They are not eligible for use on Twitch.tv, YouTube Live, Facebook Live, Amazon Prime, Hulu, or Netflix.
• Can I use Creavies items in the online courses that I create? Yes, Creavies items can be used in online courses. Don’t forget to ensure that the items are not able to be extracted from the course materials. They cannot be separated from the course materials and distributed to users. Please check our Correct Usage of Items and Prohibited Usage of Items for more details.
• Can I create an End Product that is a music track from songs on Creavies? No, you cannot create an End Product that is a music track with songs from Creavies.

Social Media

• Can I use items downloaded from the Creavies library on social media posts (Instagram, Facebook, etc.)? Yes, you can. For example, you can use an image from the Creavies License as part of social media posts because the picture is being used as part of a larger End Product - the post as a whole. The core value is in the post as a whole including the words used, not just the image that goes along with it.
• Can I use music items downloaded from the Creavies library in YouTube videos? This depends on how the music is used in the YouTube video. The value of the End Product (i.e., the video) must not be predominantly derived from the music; instead, the value of the End Product must stem from the combination of the music and the visual (as well as any other elements). If it’s likely that people will be clicking on the video mainly to listen to the music, it is likely that this video is in breach of the license. Please check our Correct Usage of Items and Prohibited Usage of Items for more details.
• Do I need to relicense Creavies assets for each episode when creating an intro/outro for YT videos? No, provided you register the intro/outro as an End Product. If this is the case, you can use the same intro/outro for all episodes you create while your subscription is active and after your subscription ends without the need to relicense. This is only applicable if your intro/outro remains unchanged. If you want to make any project changes, you will need to relicense the assets with an active subscription. Please check our Correct Usage of Items and Prohibited Usage of Items for more details.
• Can I use music on Facebook, Instagram, TikTok Reel, or YouTube Shorts? Yes, provided you have your Facebook, Instagram, TikTok, or YouTube account set to private as this will prevent others from extracting the original audio used in your Reel and/or Shorts. Otherwise, the use of audio is not allowed and will be considered redistribution and breach of our license terms.

Merchandise

• Can I sell something I have created using Creavies items as merchandise? (e.g., a t-shirt) Allowed with conditions: You must add value to the item (by customizing it or incorporating it into a larger design). Please check our Correct Usage of Items and Prohibited Usage of Items for more details.
• Can I use add-ons and other materials to create unique designs and sell them on t-shirts, mugs, cushions, etc.? Yes, you can, as long as skill and effort have been applied to incorporate the items into a larger design and where the primary value of the product itself doesn’t lie in the item itself (for example, you can’t print an image out as a poster, as the primary value of the poster is from the image itself).
• When I use a font in merchandising, must I combine it with another asset? No, you do not need to. Fonts can be used on their own, so long as you do not redistribute the font itself to any other person. For fonts and add-ons, a single-use is the installation of the item on your device. The license starts when you register the installation, and you can then use the font or add-on to create as many projects as you like, for as long as your Creavies subscription remains active. You can read more on this here (clause 13 a-e).

Advanced Questions

• Can I create projects for my clients using items from Creavies? How do I transfer a sublicense to my client? Yes, you can. As long as you have followed the requirements set out in the Creavies License (you must not permit a client to extract an item from the end product and use it separately from the End Product created using that item) and your subscription remains active, you can transfer a license to your client under a Limited Sublicense set out in clause 10. You must inform your client of their obligations under the Limited Sublicense. Once the asset is licensed for the client's end product, you can download the license under “My Downloads” in your account and pass the license to the client so they are fully covered. We suggest that for your and your client’s future records, you capture information relating to the item you licensed from Creavies and used to create an End Product for your client.
• Can I convert HTML templates to WordPress for my clients? Yes, it is permissible to modify items you download on Creavies in order to present them to your clients as a completed End Product. You can modify a theme in order to then use that theme to deliver your client a complete website. However, you cannot modify a template and then sell the template itself as its own product. You will need to register your use of the item and you are allowed to sub-license the customised implementation to your client under clause 10 of the Creavies License.
• Is it ok to download and customise website templates for my customers? Yes, you can, as long as your end product is a customised implementation of the website template. You will need to register your use of the item and you are allowed to sub-license the customised implementation to your client under clause 10 of the Creavies License. Please note that you are not allowed to re-distribute the template on its own to your clients, and you can’t use the item in an application that would allow an end user to customise the product to their needs (i.e., an “on demand”, “made to order”, or “build it yourself” application).
• Do I need to credit the author of the item? No, it is not mandatory to give the author credit. But we do encourage that if your end product has credits as part of its design (such as a film or TV show), please credit the author and Creavies. Also, as the author retains ownership of the item, you should not claim copyright.
• Can I use Creavies items in projects I complete for an end-client? Yes, you can. Many of our customers are professionals using their subscriptions for client projects. Where you have created an End Product for a client, you are permitted to transfer the entire End Product to the client (with a limited sublicense of the Item rights as part of this process). When you do this, you must have an active subscription at the point of transfer. You must ensure the item cannot be extracted from the End Product, and you must inform the client of their obligations. Please check clause 10 in our License terms for more details.
• Can I mix two Creavies website templates together? Yes, you can modify the items you download on Elements to create a customised implementation of the item. The license starts when you register your use of the item, and the license is only valid if you complete the End Product while your subscription is active. Then, the license continues for the life of the End Product (even if your subscription ends).
• Can I use an Creavies item in an end product where a customer can manipulate that end product directly? (e.g., A customer can add their name to a t-shirt that features a graphic made using an Creavies item)? This is not allowed. In this scenario, the end customer is creating a new end product with the item, which is not allowed.
• Can I resell an asset on a digital Marketplace (like GraphicRiver) if it was made using an Creavies item/s? This is not allowed. Items on Creavies must not be redistributed (whether for free or paid) as stock, in tools or templates, or with source files. You can't redistribute the item on its own or bundled with other items, even with superficial modifications. You cannot make derivatives of fonts or add-ons. Please check clause 12 in our License terms for more details.
• Can I share my Creavies account or assets with others (for example, within my company) for the purposes of completing an end-project? This is not allowed. Items downloaded on Creavies must be used by the subscriber only. We do, however, offer a Team plan account that allows up to five individuals to share one Creavies account and assets. To find out more about Teams on Creavies, click here.

Trademark & Copyright

• Can I trademark something I have created using an Creavies item? (e.g., a Logo) This is not allowed. Your license for Creavies items is non-exclusive, meaning you cannot trademark an asset created using an item.
• Can I claim complete ownership and authorship of something I have created using an Creavies item? You cannot claim ownership or authorship for any item included in the end product that uses those items. You are not permitted to claim any trademark or service mark rights for the End Product.
• Can I use Creavies items in NFTs? The Creavies license does not currently allow for the production of NFTs. Customers interested in minting NFTs from Creavies items are only able to do so with an Enterprise plan license.